How to Increase Event Sponsorship Revenue with In-App Engagement

Event sponsorship revenue is the lifeline of many conferences, so it's imperative that sponsors get a return on their investment. Sponsors generally don't write big checks just to have "a logo on a wall" anymore. They pay for attention, engagement, and measurable ROI.

The reality is that Confi doesn't cost money, it makes money! Most of our clients offset the platform cost entirely through sponsorship and turn the app into a profitable channel for their event.

Why Traditional Sponsorship is Losing Value

The average attendee isn't looking at walls; they are looking at their phones.

Data shows that the average attendee opens the event app 6 to 8 times a day during the conference. They are checking the agenda, networking, and looking for updates. On the other hand, in a room filled with 50 banners, visitors often ignore them as background noise.

Confi offers your sponsors prime digital real estate that is impossible to miss.

The Menu: 4 High-Value Spots to Feature Sponsors in Confi

1. News & Feed Banners (The "Billboard")

This is your most valuable inventory. Whether your event uses an organizer controlled news feed or a participant powered social feed, Confi allows you to place sponsor banners right at the top next to the content everyone returns to constantly.

Why it sells: These screens are what users are greeted with when they open your event app. It is impossible to miss and impossible to "walk past". We see that sponsors placed on the News or Feed screens experience a 50% increase in clicks compared to standard in-app placements.

2. Sponsored Agenda Sessions

Allow premier sponsors to "own" a specific session or event keynote in the digital schedule. Their logo appears directly on the timeline, and clicking the session reveals their branding and description.

Why it sells: It associates the sponsor with high-value educational content, positioning them as a thought leader rather than just an advertiser.

3. Direct Push Notifications

Sell "Sponsored Alerts." This allows a sponsor to send a push notification to every attendee's device, for example, reminding them to visit a booth or announcing a giveaway 15 minutes before lunch.

Why it sells: It guarantees immediate attention and drives foot traffic in real-time.

4. Dedicated Sponsor Profiles

Confi offers a dedicated Sponsor screen with variable visibility based on your own custom sponsor tiers. These profiles can include links, descriptions, and downloadable resources.

Why it sells: It serves as a permanent digital booth that is open 24/7, even when the exhibition hall is closed.

The Hidden Value: Data-Driven Sponsorship

One of the biggest complaints from sponsors about physical banners is the lack of data. They never know exactly how many people looked at their logo.

Moving your sponsorship strategy to Confi changes the conversation entirely. You aren't just selling "space"; you are selling intelligence. Confi allows you to track granular metrics that prove value:

• Sponsor views: Track which sponsors are getting the most user attention, and from where.

• Agenda Favorites: See which sponsored sessions are generating the most interest before they even start.

• Notification Opens: Track exactly how many eyes saw a sponsor's push notification.

• Presentation Detail Opens: Measure how many attendees clicked through to read about a specific sponsor's offering.

This data allows you to prove ROI to your sponsors with hard numbers, making it much easier to renew their contracts for next year's event.

Digital Sponsorship Allows Adaptability

Here is a practical example of why digital sponsorship is an easy sell to your partners.

We recently worked with an organizer who had a sponsor panicking because pre-registration for their breakout session was low. With printed programs and physical banners they would have presented to an empty room.

Because they had Confi, they could adapt.

• They changed the session title in the app to be more catchy.

• They sent a sponsored push notification about the update and 15 minutes before the presentation started.

• As a result they filled the room.

That is the kind of insurance and flexibility sponsors are willing to pay for.

The Bottom Line

Stop viewing your event app as a technology expense and start treating it as a revenue generator. When you leverage Confi, you aren't just offering sponsors a logo placement; you are offering them guaranteed visibility, real-time engagement, and the hard data they need to justify their spend.

By moving your sponsorship inventory to the one place attendees are actually looking, their phones, you turn your event app from an expense into a profitable asset that pays for itself.